Free Library Marketing Webinar on OPAL

This free webinar is available to anyone.  The link below takes you to the entry point where you can download and the install WebConference program.  Enter a user name (anything will do) and leave the password blank.  If you can’t make the webinar live, you can catch it in the archives later.

Friday, March 6, 2009 at noon Eastern Time. Cruise to Success: Marketing for Libraries

Loreen Phillips, the Head of Information Literacy Services at McDermott Library at the University of Texas-Dallas, has written a recently published book about marketing for libraries, Cruise to Success: How to Steer Your Way Through the Murky Waters of Marketing Your Library, published in Dec. 2008 by Chandos Publishing. Phillips provides clear, step-by-step instructions and guidelines for developing a successful library marketing program. We will speak with her about how libraries of all types, but especially academic libraries, can improve their marketing strategies, activities, and results.

Host: TAP Information Services

Location: OPAL Auditorium http://www.conference321.com/masteradmin/room.asp?id=rs1641902f62b4

Workshop: Marketing for Libraries

Marketing for Libraries
Thursday December 4, 2008
9:30 am – noon
Dorothy Alling Memorial Library, Williston

Participants will learn the basic steps of creating a marketing plan using information from “Crash Course in Marketing for Libraries” by Susan Webreck Alman and the Certified Public Library Administration marketing course taught by Wayne Piper. Guest speaker Elizabeth Bluemle, co-owner of the Flying Pig Book Store, will share book store tips for merchandising and marketing outside and within the building. Bring along examples of your successful library marketing experiences to share with the group.

It is highly recommended that participants purchase and review “Crash Course in Marketing for Libraries” by Susan Webreck Alman before attending the workshop. ($30, ISBN-10: 1591584302, ISBN-13: 978-1591584308) This book outlines a marketing plan in less than 58 pages, with several appendices of real-life examples.

Contact Marti Fiske for information and to register, marti@williston.lib.vt.us or 802-878-4918. This workshop is sponsored by the Public Libraries Section of the Vermont Library Association.

Public Library Section News

I’d like to take this opportunity to “formally” introduce myself as the new Public Libraries Section (PLS) president of VLA. I look forward working with public librarians who have ideas or concerns that they would like to see addressed by VLA and assisting librarians in better serving their communities. My thanks to outgoing PLS president Peter Blodget of Latham Memorial Library for inviting me to become involved.

This autumn PLS will be sponsor a professional book discussion and how-to workshop on marketing libraries. Our goal is to present a step-by-step marketing plan you can use and promotional ideas from a book store marketing consultant and other librarians. Watch for details to be announced.

Also, please send me your ideas for workshops that you would like to have at the annual VLA conference. We are especially interested in hot topics or areas of service that have been underrepresented in previous conference offerings. If you can recommend, a speaker or let me know if you are willing to speak yourself.

Please contact me with any ideas or concerns that you may have. I look forward to hearing from you.

Marti Fiske, Director
Dorothy Alling Memorial Library
21 Library Lane
Williston, VT 05495
802-878-4918
marti@williston.lib.vt.us